OMARA ORTIZ DÍAZ
CEO, Founder & Creator of Omapotecario.
Certified Therapeutic & Holistic Coach, Aromatherapist & Pranic Healer.
“Creativity is my craft. Wellness is my language. OMAPOTECARIO is where they become one.”
Long before I became a certified aromatherapist, I was already creating.
I have always been drawn to the intersection of strategy, design, wellness, and human connection. Whether developing a brand, designing an experience, formulating a botanical product, or creating a ritual, my work has always begun with the same intention: to make people feel something meaningful.
Today, I am the Founder & Creative Director of OMAPOTECARIO, an intentionally curated wellness brand born in San Juan, Puerto Rico, where aromatherapy, crystals, design, and holistic living come together to transform everyday moments into meaningful rituals.
“Wellness is not just what I create. It is how I think, design, and live.”
OMAPOTECARIO is much more than a collection of products.
It is a creative studio where I develop concepts, formulate botanical collections, design packaging, build brand identities, curate wellness experiences, and collaborate with luxury hospitality properties seeking intentional, memorable guest experiences.
Every label, every fragrance, every color palette, every crystal, and every detail is thoughtfully designed to tell a story.
Because I believe wellness should not only be experienced.
It should be beautifully designed.
“Curiosity has always been my greatest teacher.”
My journey has never followed a straight line.
It has been guided by curiosity, intuition, creativity, and a lifelong fascination with nature’s ability to heal.
As a teenager, I discovered the world of crystals and quickly became captivated by their symbolism, energy, and beauty. Years later, that same curiosity led me to study Pranic Healing, aromatherapy, therapeutic tarot, Akashic Records, and holistic coaching—not as separate disciplines, but as complementary languages for understanding wellness.
Each experience has added another layer to the work I create today.
“Strategy taught me how to build brands. Purpose taught me why”
Before founding OMAPOTECARIO, I spent more than two decades building my career in strategic marketing, communications, branding, and public relations within Puerto Rico’s healthcare industry.
That corporate experience shaped the way I approach every creative project today. It taught me to think strategically, build meaningful brands, understand consumer behavior, and create experiences with purpose.
Today, those same skills allow me to bridge the worlds of creativity and wellness—developing luxury hospitality collections, wellness rituals, product concepts, educational workshops, private consultations, and intentional brand experiences.
“Every detail tells a story”
As the Founder & CEO of OMAPOTECARIO, I lead every creative aspect of the brand.
From concept development and product formulation to branding, packaging design, visual merchandising, hospitality collections, and customer experience, every project begins with a vision and ends with intention.
Every collection I create is developed from the ground up—from the initial concept and botanical formulation to the visual identity, packaging design, brand presentation, and guest experience.
I believe that creativity is not limited to one discipline.
It lives in strategy.
It lives in design.
It lives in storytelling.
It lives in every detail that transforms an idea into an experience.
“Where aroma becomes ritual”
I don’t believe wellness begins with a product.
I believe it begins with intention.
A simple breath.
A calming aroma.
A thoughtfully designed experience.
A meaningful ritual.
Whether someone discovers OMAPOTECARIO through a luxury hotel stay, an aromatherapy roller, a wellness consultation, or a crystal bracelet, my hope is always the same:
To inspire people to reconnect with themselves through beauty, intention, and everyday rituals.
Education & Professional Background
Master of Arts in Public Relations
Sacred Heart University, Puerto Rico
Bachelor’s Degree in Communications
University of Puerto Rico
Professional Experience
More than 20 years of experience in Strategic Marketing, Branding, Communications, and Healthcare Industry Consulting.
Professional Certifications
Certified Aromatherapist
New York Institute of Aromatic Studies
Certified Pranic Healer
Pranic Healing Institute
(Master Choa Kok Sui)
Certified Therapeutic Tarot Reader
Certified Akashic Records Practitioner
Certified Holistic Coach